podcast rules

Podcast Guest Golden Rule: Teach, Don’t Sell

Have you decided to be a guest on a podcast in your industry to grow your influence and make more money? If so, there is no question that this is entirely possible. However, the key is to use the right approach. If you go to the podcast with the sole intention of selling, you may not gain very much attention. But, when you take the time to teach the audience something about the product, service or brand you represent, it can be an entirely different story.

Teaching vs. Selling

If you are trying to sell something – and that is your primary goal – it is going to show. In fact, you are likely going to come off as a bit pushy to listeners. The majority of people will be turned off by this and build a wall right away – even those who are interested.

Instead, tell some stories and share some examples of how other people used and had success with your product or service. Try to paint a picture of the problem you can help and solve. With this, you can start to remove the trust barrier and help listeners related to you as someone who is dedicated to delivering value, without needing money in return.

The more you are willing to give and demonstrate your ability and expertise at no cost, the more likely you are to attract new customers. When you are viewed as someone who is willing to give before being asked, they will be willing to spend money on what you offer.

What Should You Teach?

When you agree to be a guest on a podcast, you are likely going to know what type of audience will be listening. As a result, it is pretty easy to determine what they want to hear and why may not be of interest. With this in mind, you need to go on the podcast with the intention of teaching something you are an expert on, but that the audience will be interested in as well. If the first thing you say relates to the audience buying something from you, it isn’t going to lead to trust or the desire to stick around and see what else you have to say.

Instead, begin the interview by teaching the audience something new. Provide them some insight into your history and how you got into this business. Let them see the person behind the product, and you will find the customers start to flock your way.

The Bottom Line

No one likes being “sold” something. This is a pushy practice that makes many people turn away and never look back. If you are going to be a guest on a podcast, don’t take this approach. Instead, teach the audience something new that they can use without having to spend a dime. Once this trust is established, they will be more than willing to spend money on other items or services you offer.