Are you an expert in your industry? If so, you may be searching for new ways to reach a broader audience. One of the newest and most effective ways to do this is by getting booked on industry-related podcasts. Unfortunately, for some, this can be easier said than done. If you are unsure of how to handle this process then a do-it-yourself approach to booking may not be the best option.
The good news is, there are podcast booking services you can use. However, before you make a decision, be sure to learn about both methods – using a podcast booking service, or taking a DIY approach to getting a guest spot on industry-related podcasts.
Who Knows You Best?
Chances are, there is no one who knows you, your level of expertise or your abilities better than yourself. However, while you may know this, you may not know how to translate all of this in a way that makes a podcast host want to interview you.
So, you’re an expert at financial planning – great. What is it about you specifically that would make you a great podcast guest? If you can’t answer that question, then you are not going to do a great job of selling yourself to hosts. A podcast booking company, however, has the ability to “sell” you and your abilities making you irresistible to a potential host. This is their job, after all.
Creation of the One-Sheet
A one-sheet includes information about you. What you do, who you are and what you have to offer. It includes other information, as well. This sheet should be “you in a nutshell.” It should be clear, to the point and free from fluff and filler. No one really cares what you did when you were three – it is irrelevant. While you can create your one-sheet, a podcast booking service will know how to really sell you on this single, yet crucial, document. They will know what words to use and how to present the information that makes you as a guest seem appealing.
While you may be an expert in your industry, you may not have the connections that a podcast booking service would. After all, if this is what they do, then they are going to know who to contact to help get you booked as a guest on a show. This will reduce the amount of time you have to spend trying to get booked and allow you to focus on other ways you can market your service or product.
While a DIY approach to podcast booking may seem like a good idea, it may not be the most effective method. The fact is, podcast booking services can help you find relevant podcasts and then work with the producers to get you a spot. This takes the stress and hassle of this out of your hands.