The podcast one-sheet is a simple one or two page document that you send to podcast hosts, along with your pitch email. It is extremely similar to a media kit for your business or blog. While you may think that creating this will be simple, there are a few things you need to keep in mind.
What the One-Sheet should Cover
When you are creating your podcast one-sheet, make sure you answer the following questions:
- Who are you?
- What to you do?
- Why would you be a good guest on this specific show?
- What can you talk about (what are you an expert on)?
- How can you be reached?
- Your personal headshot
Don’t Overthink It
The fact is, creating this one-sheet is actually pretty easy. The main objective should be to show off your personality. Being yourself will help a podcast host know whether or not you would be a good and interesting guest for their audience For example, if you don’t typically wear a suit, then don’t include a headshot of you looking “corporate.” If you despise discussing Instagram, then don’t include that as a topic of interest just because you think the host wants it.
A Sample Outline
If you are ready to sit down and create your podcast one-sheet, remember this won’t replace the pitch; however, it will supplement and enhance it. A sample outline of a podcast one-sheet can be found here:
- Short introduction
- The value or topic areas you are an expert on
- Other places you have been featured (i.e. other podcasts)
- Your environment/equipment
- Audience stats for social media
- A link to your online calendar
- Contact information
- Sign off/thanks
You need to keep the entire thing short and concise. Make sure the information is to the point, no fluff and filler. If possible, adhere to the description in the name and only submit “one-sheet.” Anything more may lose the attention of a host and get your information discarded.
Why Do You Want to be on a Podcast Anyway?
If you are new to podcasts, you may wonder what the big deal is. After all, there are plenty of other older and effective marketing methods out there. The fact is, the popularity of podcasts are increasing. Each day, more and more adults plug their phones into the vehicle’s console to listen to podcasts while commuting. According to statistics from 2016, it is estimated that 57 million Americans listen to podcasts each month. The podcast “Serial” achieved more than 230 million downloads- which is pretty impressive.
If you haven’t yet embraced podcasts for your marketing strategy, you aren’t alone. However, now is the time to utilize this marketing strategy to build your business or brand. Using the information here, you can create an effective one-sheet that will help you gain guest spots on popular, industry targeted podcasts.