Should You Start Your Own Podcast?

Should You Start Your Own Podcast?

Podcasts are quickly taking the world by storm. They are the modern generation’s radio. However, if you are on the fence regarding whether or not you should start your own podcast, you aren’t alone. The good news is, there are a few indications that let you know you are [...]

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Podcast Guest Golden Rule: Teach, Don’t Sell

Podcast Guest Golden Rule: Teach, Don’t Sell

Have you decided to be a guest on a podcast in your industry to grow your influence and make more money? If so, there is no question that this is entirely possible. However, the key is to use the right approach. If you go to the podcast with the sole intention of selling, yo [...]

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How to Promote Your Podcast Interview

How to Promote Your Podcast Interview

Promoting your podcast interview successfully is an art. Good promotion requires you to take that single piece of content and transform it into small, easy-to-manage “value bombs.” It may even be beneficial to transform your podcast into several different media types – [...]

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How to Prepare for a Podcast Interview

How to Prepare for a Podcast Interview

When you are booked as a guest on a podcast, you may think the success or failure of the interview is going to lie on the host’s shoulders. While the host is responsible for asking the questions, you still need to have something of value to say. If you don’t take the tim [...]

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Podcast Equipment Recommendations For Guests

Podcast Equipment Recommendations For Guests

You have been booked on an industry-related podcast – that’s great. While you may think your role is pretty simple – answer the call and respond to questions – there may be a bit more involved. In fact, you are going to need a few pieces of equipment to ensure the in [...]

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Understanding the SEO Benefits of Podcasting

Understanding the SEO Benefits of Podcasting

Podcasts are the modern radio – but better. A podcast offers listeners on-demand shows, free information, and present huge marketing opportunities that are beneficial to advertisers, consumers, and producers. However, marketers don’t just benefit from advertising on a po [...]

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Hiring a Podcast Booking Service vs DIY

Hiring a Podcast Booking Service vs DIY

Are you an expert in your industry? If so, you may be searching for new ways to reach a broader audience. One of the newest and most effective ways to do this is by getting booked on industry-related podcasts. Unfortunately, for some, this can be easier said than done. If yo [...]

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The Benefits of Being a Podcast Guest Expert

The Benefits of Being a Podcast Guest Expert

If you were given the opportunity to make a presentation to over 100 business owners in your target market, you wouldn’t give it up, right? Of course not, doing so would be crazy. However, there are far too many people who pass up the opportunity to be a guest on popular p [...]

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How to Create a Podcast Guest One-Sheet

How to Create a Podcast Guest One-Sheet

The podcast one-sheet is a simple one or two page document that you send to podcast hosts, along with your pitch email. It is extremely similar to a media kit for your business or blog. While you may think that creating this will be simple, there are a few things you need to [...]

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A Short History of Podcasting & It’s Effect on The Internet

A Short History of Podcasting & It’s Effect on The Internet

Podcasts are now a popular and common method of entertainment and communication. However, they are also a relatively new type of technology. In fact, Netscape developers came up with the initial idea regarding what is now known as podcasting in 1999. The goal was to create a [...]

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