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Promoting your podcast interview successfully is an art. Good promotion requires you to take that single piece of content and transform it into small, easy-to-manage “value bombs.” It may even be beneficial to transform your podcast into several different media types – including written, visual, audio, etc. to get the

When you are booked as a guest on a podcast, you may think the success or failure of the interview is going to lie on the host’s shoulders. While the host is responsible for asking the questions, you still need to have something of value to say. If you don’t

You have been booked on an industry-related podcast – that’s great. While you may think your role is pretty simple – answer the call and respond to questions – there may be a bit more involved. In fact, you are going to need a few pieces of equipment to ensure

Podcasts are the modern radio – but better. A podcast offers listeners on-demand shows, free information, and present huge marketing opportunities that are beneficial to advertisers, consumers, and producers. However, marketers don’t just benefit from advertising on a podcast, but also from making podcasts. SEO and podcasts can work hand

If you were given the opportunity to make a presentation to over 100 business owners in your target market, you wouldn’t give it up, right? Of course not, doing so would be crazy. However, there are far too many people who pass up the opportunity to be a guest on

The podcast one-sheet is a simple one or two page document that you send to podcast hosts, along with your pitch email. It is extremely similar to a media kit for your business or blog. While you may think that creating this will be simple, there are a few things

Podcasts are now a popular and common method of entertainment and communication. However, they are also a relatively new type of technology. In fact, Netscape developers came up with the initial idea regarding what is now known as podcasting in 1999. The goal was to create a way to provide