You have been booked on an industry-related podcast – that’s great. While you may think your role is pretty simple – answer the call and respond to questions – there may be a bit more involved. In fact, you are going to need a few pieces of equipment to ensure the interview is successful and that the sound is good. Continue reading “Podcast Equipment Recommendations For Guests”
Podcasts are the modern radio – but better. A podcast offers listeners on-demand shows, free information, and present huge marketing opportunities that are beneficial to advertisers, consumers, and producers.
However, marketers don’t just benefit from advertising on a podcast, but also from making podcasts. SEO and podcasts can work hand in hand and result in significant gains for any business. Continue reading “Understanding the SEO Benefits of Podcasting”
Are you an expert in your industry? If so, you may be searching for new ways to reach a broader audience. One of the newest and most effective ways to do this is by getting booked on industry-related podcasts. Unfortunately, for some, this can be easier said than done. If you are unsure of how to handle this process then a do-it-yourself approach to booking may not be the best option. Continue reading “Hiring a Podcast Booking Service vs DIY”
If you were given the opportunity to make a presentation to over 100 business owners in your target market, you wouldn’t give it up, right? Of course not, doing so would be crazy.
However, there are far too many people who pass up the opportunity to be a guest on popular podcasts simply because they don’t know about all the benefits this opportunity has to offer. The fact is, podcasts are unique to other types of interviews and as a result offer several unique advantages. Continue reading “The Benefits of Being a Podcast Guest Expert”
The podcast one-sheet is a simple one or two page document that you send to podcast hosts, along with your pitch email. It is extremely similar to a media kit for your business or blog. While you may think that creating this will be simple, there are a few things you need to keep in mind. Continue reading “How to Create a Podcast Guest One-Sheet”
Podcasts are now a popular and common method of entertainment and communication. However, they are also a relatively new type of technology. In fact, Netscape developers came up with the initial idea regarding what is now known as podcasting in 1999. The goal was to create a way to provide site updates, without users having to visit each site individually. At this time, the prototype RDF Site Summary was launched, which is just called RSS (Real Simple Syndication) today. Continue reading “A Short History of Podcasting & It’s Effect on The Internet”