preparing a podcast pitch

How to Write a Seductive Podcast Outreach Email Pitch

So, you want to be featured on that widely popular podcast show?

That’s great.

If you pull it off, you’ll reap the myriad benefits of being featured as an expert on industry related podcast.

What next?

It’s time to write a cold pitch email that draws your host’s attention and lands that dream booking. But how exactly do you do it?

Glad you asked.

In this post we’ll show you 5 simple steps to writing a winning pitch email.

Before we get into the details…

Miss this and the best pitch template in the world won’t help you

For your pitch to work, it needs a strong foundation.

Without this solid base it’ll fall flat.

The foundation to a winning podcast pitch is a pitch-worthy story.

You need to do amazing work that makes your host desire to share your story with the world. Every podcast host loves a unique story that’s never been shared before.

Sometimes by just being freaking amazing, you can attract the attention of podcasters in your niche. Andrew Warner of Mixergy hunted down Sam Ovens to bring him to his show because he heard people raving about his program. To date Sam, who teaches people how to start and grow a highly profitable consulting business has produced 25 millionaires and 451 6-figure earners.

These are head turning results.

But doing great work is not enough. You have to get your name out there by writing a special email wooing the host to feature you. Pick a good show where your audience hangs out and get started.

First up is the subject line.

Step #1: An enchanting subject line that grabs attention

Your subject line makes or breaks your pitch.

If your subject doesn’t compel your host to open the email, that’s the end. You might as well go home. The show is over before it has even begun. An effective subject line is:

  1. Clear- be so clear there’s no chance of being misunderstood.
  2. Specific- be exact: specificity attracts attention.
  3. Catchy- use emotional words that appeal to the senses.

Step #2: A personal greeting that builds a connection

Greet the show owner by name.

Sounds like a no brainer, right?

Wrong.

So many people miss this step and simply open with ‘Hi’ or ‘Dear host’ or some other generic salutation.

Be serious. Do your homework and greet your host personally.

Step #3: A killer opening that introduces you powerfully

Your opening lines should say who you are and why you’re writing.

No waffling. No rumbling. No wordiness.

Go straight to the point.

Step #4: A compact body that highlights your story

In the body copy, focus on the novelty of your story. Your originality is what gets you the gig. Show the host why your story is different. Is it unusual because:

  • It’s a faster method than the rest?
  • It’s a successful new approach?
  • It involves an unlikely person?

Keep searching until you find a unique angle. You should also add a dash of social proof to showcase your authority. There are so many ways of demonstrating your authority. Here are some of them:

  • Share some popular podcasts you’ve been featured on.
  • Brag about top industry blogs you’ve been featured on.
  • Mention any notable press mentions if you have any.
  • Reference an industry-related book if you’ve written any.
  • State any industry awards you’ve won over the years.

Social proof shows why you’re qualified to speak about the subject. Displaying your professional accomplishments shows you’re the real deal not an empty talker.

Step #5: A convincing close to ram the point home

Close with a stirring conclusion that compels the host to respond positively to your request.

A question makes a good call to action.

Something along the lines:

Which one of these topics would strike a chord with your audience?

A simple but solid template to get you started fast

Let’s wrap things up by giving you a simple template so you create a masterful pitch in no time.

Suppose you are an entrepreneur and want to get featured on Rob’s entrepreneurship podcast. Here’s how you could pitch him.

Podcast Guest Pitch: How a College Dropout started a 7-figure Company in One Year

 

Hi Rob,

Hope you are well.

I’m Andy Awesome, founder of Delectable Delights, a chocolate company. I’d like to be a guest on your show, Entrepreneurship Ignited to share the fascinating story of how I started and grew a 7-figure chocolate company under a year from my kitchen.

Here are the highlights:

  • Stumbled on a sumptuous chocolate in my kitchen.
  • Friends and family suggested I commercialize it.
  • The secret method I used to overcome the nagging fear of launching from scratch.
  • First batch sold out in 24 hours, made $13k.
  • Developed systems and scaled up rapidly grew to over $100k within 8 months.

I’m sure your listeners would benefit immensely from my experiences especially the part about overcoming fear and how to grow a fledging business. Other topics I can cover include:

  • Topic 1 plus bullet summary.
  • Topic 2 plus bullet summary.
  • Topic 3 plus bullet summary.

I’d be honored to partner with you and explore ways of customizing these topics some more so they suit your listeners perfectly.

Last month, I was a guest on the ever-popular Chocolate Gurus podcast. Also, I won the ‘Entrepreneur Of The Year Award’ in my state a week ago.

According to the Entrepreneur Magazine 9 in 10 people would love to start a business but are held back by fear. Of the 9 that do begin, only 2 are still in business two years later. My story will be invaluable for such people.

Which idea would resonate with your audience?

Looking forward to serving you and your dear listeners.

Warm Regards,

Andy Awesome

Founder of Delectable Delights

Note: I have a highly engaged 7k Twitter following to help spread the word about the episode.

 

It’s time to court your host and land that highly sought after booking

There you have it. Five simple steps to writing a pitch email that gets you a booking.

  1. An enchanting subject line that grabs attention.
  2. A personal greeting that builds a connection.
  3. A powerful opening that introduces you powerfully.
  4. A compact body that highlights your story.
  5. A convincing close to ram the point home.

Plus, a template to go with it all.

It’s time to write that pitch you’ve been putting off for weeks. Go land that booking and build your business through this powerful content marketing tool.

Overwhelmed by all this or don’t have the time to do it? No problem. Let Podcast Bookers handle everything for you.

About the Author

Qhubekani Nyathi Qhubekani Nyathi aka The Click Guy is an irresistibly handsome (wife’s baseless claims!) website copywriter and long-form content strategist. He helps SMBs rapidly grow their income and impact through actionable long-form content that ranks high, builds authority, generates tons of leads, and drives sales. He is a contributor to top blogs like Crazy Egg, Mirasee, SEOChat and Conversion Sciences. Follow him on Twitter.

 

Get Better at Business with Real Business Lessons

John Jantsch Interviews Omar Zenhom

Omar Zenhom

My guest for this week’s episode of Excellence in Podcasting is Omar Zenhom, author of the $100 MBA Show and host of the podcast with the same name.

The $100 MBA Show helps you get better at business with real business lessons from real entrepreneurs in the real world. The show has a unique format, delivering straight to the point, actionable lessons. Episodes are packed with only the business building training you want. Fast Company, Entrepreneur, Forbes and INC. named The $100 MBA Show as one of the best business podcasts. But don’t take their word for it, give it a listen and see for yourself.

What You’ll Learn

  • What The $100 MBA Show is all about
  • How the show is formatted
  • How the show has evolved over the years
  • What the benefits of having a podcast are for your business

Recommended Podcasting Tools and Resources

Where to Get More Information

Like this show? Click on over and give us a review on iTunes, please!

Music provided by Scott Holmes.

Alison Stratten

Stop Marketing and Start Engaging

John Jantsch Interviews Alison Stratten

Alison Stratten unpodcast

My guest for this week’s episode of Excellence in Podcasting is Alison Stratten, author and co-host (along with her husband) of UnPodcast: The Business Podcast For the Fed-Up.

Hundreds of books/shows in the market are filled with advice. But how can you filter out all of the bad advice, misinformation, and misuse of business tools that are out there? The UnPodcast tells you what not to do first, and discuss what you really need to do to succeed in the new world of business marketing. The show includes real-life examples along with tips and guidance on experts, human resources, marketing/branding, networking (in person and online), public relations, and customer service.

What You’ll Learn

  • What the UnPodcast is all about
  • How the show has evolved over the years
  • What goes into creating the content for their episodes
  • How the podcast has benefitted their business
  • What the dynamic is like working with your spouse as the co-host

Recommended Podcasting Tools and Resources

Where to Get More Information

Like this show? Click on over and give us a review on iTunes, please!

Music provided by Scott Holmes.

Rick Clemmons

Living Your Powerful Truth

John Jantsch Interviews Rick Clemons

Rick Clemons

My guest for this week’s episode of Excellence in Podcasting is Rick Clemons, author of Frankly My Dear, I’m Gay, and host of The Coming Out Lounge.

The Coming Out Lounge is the hip, safe space where you can Step Out, Step Up, and Step Into living your powerful truth! The show celebrates the diversity of who we are as human beings – gay, straight, and everything in between. Each week Clemons takes a deep look at the boldness it takes to stand out and be uniquely who you are as a person. This 30-minute podcast delivers bite-sized chunks of humor, wisdom, and thought-provoking insights to help you step out and be yourself in a world determined to box you in.

What You’ll Learn

  • How the Coming Out Lounge came about
  • Whether or not podcasting needs to be a labor of love
  • How the podcast has impacted his business
  • Where the show started and where it is today
  • How the show is formatted
  • How Clemons chooses guests and topics

Recommended Podcasting Tools

  • Blue mic and screen guard
  • Mac
  • Zoom for recording
  • Audacity for editing

Where to Get More Information

Like this show? Click on over and give us a review on iTunes, please!

Music provided by Scott Holmes.

Douglas Burdett

Keeping Up With Modern Marketing

John Jantsch Interviews Douglas Burdett

Douglas Burdett

My guest for this week’s episode of Excellence in Podcasting is Douglas Burdett, founder of Artillery Marketing and host of the Marketing Book Podcast (named by LinkedIn as one of “10 Podcasts that Will Make You a Better Marketer“).

In the Marketing Book Podcast, Burdett hosts weekly interviews with best-selling authors to help you keep up with what’s working in the quickly changing field of modern marketing (and sales).

What You’ll Learn

  • What the Marketing Book Podcast is all about
  • How the show has evolved over time
  • How the show is formatted
  • What makes a good guest
  • What criteria is used to choose guests
  • How the show has impacted his business
  • How to get on the show

Recommended Podcasting Tools

Where to Get More Information

Music provided by Scott Holmes.

jaime masters

Tips, Failures, and Advice from Today’s Millionaires

John Jantsch Interviews Jaime Masters

Jaime Masters

Our excellent podcaster guest for this week’s episode of Excellence in Podcasting is Jaime Masters, long-time owner, founder, and publisher of the Eventual Millionaire.

Masters is a business coach, author, and professional speaker who has hosted one-on-one interviews with over 350 millionaires and billionaires to learn their failures, advice, tips, and stories. Her work with millionaires has garnered the attention of media giants, such as…Yahoo Finance (6x homepage feature), and Inc.com(5x), SUCCESS Magazine, EntrepreneurWomen’s Health Magazine, TIME, CNNBusiness Insider and more.

What You’ll Learn

  • How Masters came up with the name of the show
  • How the podcast has changed her business
  • What types of people are guests on the show
  • What makes the show different from others
  • How the show has evolved over time
  • How the show is formatted
  • What makes a good guest
  • What the criteria is for having people on the show

Recommended Podcasting Tools and Resources

Where to Get More Information

Music provided by Scott Holmes.

how to start a podcast

Should You Start Your Own Podcast?

Podcasts are quickly taking the world by storm. They are the modern generation’s radio. However, if you are on the fence regarding whether or not you should start your own podcast, you aren’t alone. The good news is, there are a few indications that let you know you are ready to begin your own podcast.

You are Compelled to Create a Podcast

Regardless of what drives you to make a podcast, you need to believe in it. Regardless of what it is on – yoga, real estate, organic food, etc. – you need to let your interest in the subject be real. Your audience will know if you are “faking it” and tune out right away.

You can Commit to Creating Regular Podcasts

The most success of all podcasts are the ones that are produced either daily or weekly. There are some industry leaders that recommend having podcasts five days a week for the highest ROI. If you are unable to commit to that, then you should at least make a commitment to daily podcasts. If you can’t make this commitment, then it is going to be hard to build an audience that cares about what you have to say.

You’re Social

The majority of podcasts are shared free on social media. It helps to have a Twitter or Facebook account ready to go when you launch your first episode. You can also promote them on YouTube. Keep in mind, these are all free, so you should have using them mastered before starting a podcast to get the maximum amount of visibility.

You’re Tech Savvy

While this isn’t mandatory, it will make the entire process easier. If you aren’t tech savvy, then try to find someone who is to help you. While this isn’t a complete deal-killer, there is no way you can podcast if you don’t know how to use the equipment effectively.

You Have Something of Value to Say

You need to create a podcast about something you are interested in and something you are passionate about. If the subject is interesting other people are going to want to tune in and hear what you have to say. The fact is, if you are interested in what you are talking about, no one else will be either. Whatever your passion is, make sure to make it known and interesting. This will help you attract and keep an audience.

As you can see, there are some clear signs regarding whether or not you should create your own podcast. If you are thinking about this, review the information here. Chances are, if you are an expert in the field and have something of value to share, then you will create a great podcast that attracts a diverse audience.

podcast rules

Podcast Guest Golden Rule: Teach, Don’t Sell

Have you decided to be a guest on a podcast in your industry to grow your influence and make more money? If so, there is no question that this is entirely possible. However, the key is to use the right approach. If you go to the podcast with the sole intention of selling, you may not gain very much attention. But, when you take the time to teach the audience something about the product, service or brand you represent, it can be an entirely different story.

Teaching vs. Selling

If you are trying to sell something – and that is your primary goal – it is going to show. In fact, you are likely going to come off as a bit pushy to listeners. The majority of people will be turned off by this and build a wall right away – even those who are interested.

Instead, tell some stories and share some examples of how other people used and had success with your product or service. Try to paint a picture of the problem you can help and solve. With this, you can start to remove the trust barrier and help listeners related to you as someone who is dedicated to delivering value, without needing money in return.

The more you are willing to give and demonstrate your ability and expertise at no cost, the more likely you are to attract new customers. When you are viewed as someone who is willing to give before being asked, they will be willing to spend money on what you offer.

What Should You Teach?

When you agree to be a guest on a podcast, you are likely going to know what type of audience will be listening. As a result, it is pretty easy to determine what they want to hear and why may not be of interest. With this in mind, you need to go on the podcast with the intention of teaching something you are an expert on, but that the audience will be interested in as well. If the first thing you say relates to the audience buying something from you, it isn’t going to lead to trust or the desire to stick around and see what else you have to say.

Instead, begin the interview by teaching the audience something new. Provide them some insight into your history and how you got into this business. Let them see the person behind the product, and you will find the customers start to flock your way.

The Bottom Line

No one likes being “sold” something. This is a pushy practice that makes many people turn away and never look back. If you are going to be a guest on a podcast, don’t take this approach. Instead, teach the audience something new that they can use without having to spend a dime. Once this trust is established, they will be more than willing to spend money on other items or services you offer.

podcast promotion

How to Promote Your Podcast Interview

Promoting your podcast interview successfully is an art. Good promotion requires you to take that single piece of content and transform it into small, easy-to-manage “value bombs.” It may even be beneficial to transform your podcast into several different media types – including written, visual, audio, etc. to get the most from your promotional efforts.

Add it to Your Next Webinar

Do you host webinars? If so, why not make a highlight of your next one a chance to hear your recent podcast interview? After all, this is your most targeted audience and composed of people blocking time out of their busy schedules to listen to you. You can even use the information discussed in your podcast as inspiration for your next webinar.

Email Newsletter

When someone signs up to receive your email newsletter, what type of things are you going to be sending? These individuals want quality content, which makes them the ideal audience to send your podcast interview. You can even include photos, teaser videos, quotes and Click To Tweets from the actual interview in your emails. This makes it even more tempting for our subscribers.

On Your Blog

When you are interviewed on a podcast, make sure to highlight the event with a blog post. You can include episode show notes, as well as the embedded video or audio from the interview. You can even repurpose your podcast interview into a long-form blog and then embed the audio of it at the end of the post.

Social Channels

While this is obvious, it is still worth mentioning. Social media gives you the ability to promote your podcasts with variety. You can post live streams, videos, links, graphics, quotes, and photos. Facebook Live, Instagram Stories, and Snapchat are all great for real-time engagement. Also, Facebook, Instagram Images, and LinkedIn offer the perfect platforms for promoting evergreen content.

Retargeting and Paid Advertising

It is worth mentioning that using paid advertising on social media can also be effective. With Facebook especially, you can create ads that are hyper-targeted for the ideal persona that will find value in your interview. One of the best things about paid advertising is the retargeting benefits. For example, if someone were to click on a sponsored post on Facebook that is promoting your podcast interview, you can retarget them with additional ads to help move them further through the sales funnel.

Email Signatures

While email signature marketing is a small technique, it can provide pretty big benefits. Just think about how many emails you send during the day. In 2015, the average person sent 34 business emails daily. Now think about if you have advertised your podcast interview in each one of these. That gives you the opportunity to reach even more potential customers.

As you can see, there are more than a few ways that you can promote your podcast interview. Utilizing several or even all of these suggestions will help you get the response you want.

How to Prepare for a Podcast Interview

When you are booked as a guest on a podcast, you may think the success or failure of the interview is going to lie on the host’s shoulders. While the host is responsible for asking the questions, you still need to have something of value to say. If you don’t take the time to prepare, it may wind up being your fault the interview doesn’t go as well as expected.

The good news is, there are a few tips you can use to help ensure your podcast guest experience is successful. These tips are found here.

Know What You’re Going to Talk About

You should try to stick to podcasts that are focused on subjects you care about or are interested in. If you don’t do this, the interview is likely going to be boring, uninteresting and unsuccessful. If possible, ask the host of the show for a list of topics or questions they may ask. Even if they “wing it” a bit during the interview, being prepared and knowing what is going to be discussed can ensure you are prepared to give meaningful answers.

Think about What is Most Beneficial to Your Audience

When you go on a podcast, you need to find a way to connect with the audience. After all, one of the main reasons people want to be guests on podcasts is to reach a new audience and let them know what they have to offer. If you don’t ask the question – “what experience or knowledge do you have that will be beneficial to the audience?” – then you may not make your point and engage the listeners like you need to, to gain their attention and interest.

Don’t Try to Rush Through the Interview

It may be tempting to give one-word answers and get through the interview as quickly as possible; however, this isn’t a good idea. If you don’t take the time to elaborate on your answers, you aren’t going to establish yourself as an authority in the industry. Take some time to really answer the questions from the host and allow them time to ask follow-up questions to your responses. This will ensure you fully answer the question and provide information that people really want to here.

There is no question that being a guest on a podcast can be a great marketing strategy. However, you need to make sure you are prepared to be a great podcast guest. While the host is important – so are you – after all, you make up fifty percent of the entire show. Try to keep the tips here in mind when you are being interviewed on a podcast.